How and When to Write a Press Release: Best Practices and Tips [w/ Free...
When it comes to events, product releases or newsworthy projects, press releases can gain a lot of traction in media outlets — as long as they are executed properly. Benefits go beyond brand awareness,...
View ArticleBrand & Logo Questionnaire: 24 Questions to Get You Started
Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their...
View ArticleHow to Write Product Descriptions to Grow Sales
How to (Realistically) Write Product Descriptions to Grow Sales Want to learn how to write a product description that drives sales? We’ve put together this detailed guide to help you. Here, you’ll find...
View ArticleRebranding Strategies Do’s and Don’ts
The biggest reason your organization might decide to rebrand is to connect with your audience on a much deeper level. You build up your brand to establish familiarity and trust as the years pass by,...
View ArticleMaximize Your Brand’s Impact with Messaging Guidelines
When we talk about branding, most people automatically think of the visual elements of a company’s brand: their logo, signature colors, typeface, etc. The post Maximize Your Brand’s Impact with...
View ArticleHow to Create Buyer Personas for Your Brand
If we had to choose just one piece of advice to share with the marketers of the world, it would be: Know your audience. Creating buyer personas (also known as audience personas) for your brand will...
View ArticleAttract More Job Candidates With Employer Branding [+ Mini Case Study]
When most people hear the word “branding” they think of brand names, logos, colors, slogans… all the things that turn a product or a service into a brand for its customers. The post Attract More Job...
View ArticleHow to Create the Perfect Brand Name (& What to Do Next)
So, you’re launching a business! (Or it’s time for a rebrand.) You’ve done the research, you’ve got the plan, you know your market — all you need is the perfect name. Gulp. Don’t worry. The post How to...
View ArticleHow to Build a Strong Visual Identity for Your Brand (+ 5 Examples)
Imagine stripping all the words from a piece of marketing collateral — the homepage of your website would be a great place to start. The post How to Build a Strong Visual Identity for Your Brand (+ 5...
View ArticleHow to Create a Brand Messaging Framework You’ll Keep Coming Back To
When Nike unveiled its now-iconic “Swoosh” logo in 1971, it was way behind Adidas, which had been using its three-stripe logo since 1952. More than that, Adidias was by far the leading global athletic...
View ArticleHow to Get Hired at a Top Digital Marketing Agency (w/ Bonus Cheat Sheet)
Agency life. We’ve all seen the photos posted on social media – the cool offices, the unique culture, the Silicon Valley-like perks, the cool clients. The post How to Get Hired at a Top Digital...
View ArticleHigher Education Branding: 12 Strategies to Prove Your Institution’s Value to...
The landscape of higher education is changing fast. Students are asking tough questions about whether going to college is worth it. They’re looking at the high costs and wondering what they’ll really...
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